Oliver Peoples is branching out with Oliver Peoples West, a new division of sunglasses inspired by the California lifestyle. West, a complementary segment to the mainline collection, offers a selection of casual styles designed for on the go.
Taking cues from the coastal lifestyle, the line focuses on functional, modern design, an area the brand felt had been previously overlooked. Zeiss polarized lenses are at the center of the collection, many done in Maliblu, a vibrant shade of blue exclusive to the brand. The frames are constructed around a flexible temple tip, made out of a hybrid material that fuses titanium, acetate and a silicone grip.
West’s first offering will have seven unisex styles, with prices ranging from $265 to $280. The brand hopes to evolve from season to season by updating existing key styles, and eventually introducing new core styles. Presale for the line begins this week at Barneys.com. The collection will be in stores beginning in March at select retail locations worldwide, online at OliverPeoples.com and in Oliver Peoples boutiques.