Following the launch of her fine jewelry line, Aurélie Bidermann is expanding her geographical footprint. In June, the French designer will open her first New York flagship store, at 265 Lafayette Street in the SoHo neighborhood.
The 700 square-foot venue is designed to mimic the living room of a California mansion in the Sixties, exploring Bidermann’s fetish colors — turquoise, coral and yellow — set against a serene, white background. “I wanted it to be sunny and gay and not at all conventional,” she explained, while adding that French street artist Guillaume Alby, would lend his brushstroke to the walls.
The U.S. is Bidermann’s second-largest market after France whose only other freestanding shop is in Paris. A third store is slated for 2015 somewhere in the U.S.